Targeting Your Audience
The web and other new media give you the opportunity pinpoint key members of the audience you seek. That makes new media extremely productive.
Web users are used to searching for topics of interest on the Internet. When someone comes to you because of their interest, your odds of communicating with them and offering a solution are far greater than with traditional mass media. You are communicating with true prospects, not just a general audience exposed to your message.
Traditional media sprays a message across a broad audience, and you have no way to determine how truly interested the audience is in what you have to say. In contrast new media gives the opportunity to focus on identified and/or pre-registered participants and deliver a powerful compelling message aimed directly at those most likely to respond.
ConferenceShow uses target recruitment and aided self-selection to bring your best prospects to web sites and our live and archived programs. Working with one of our strategic partners, ConferenceShow is often able to identify those that will have the highest propensity to participate in a given program.
This approach is highly productive and cost effective. Because only the best prospects are contacted, the promotion and recruitment costs are contained. By narrowing the audience to those with the most intense interest, the likelihood of getting desired results is high and your Return on Investment is increased.
The American Society for Trainers and Development (ASTD) defines eLearning as "instructional content or learning experiences delivered or enabled by electronic technology". Electronic technology encompasses everything from Computer-Based Training (CBT), to compact disks (CDs), to Web-based applications. However, eLearning has increasingly come to mean "Web-enabled material deployed using the Net".1
eLearning can be delivered in two ways: synchronously and asynchronously. Synchronous eLearning takes place "live"-- a virtual classroom of sorts. It may feature real-time, Web-based videoconferencing, ConferenceShow Internet conferencing (audio conferencing with presentation material, on-line chat and polling/testing capabilities). Some people refer to synchronous eLearning as "Distance Learning". In contrast, asynchronous eLearning may take place any time, and is self paced. Because of its lower cost of development, reusable components, and convenience to the learner, asynchronous eLearning - sometimes called "Distributed Learning" - is receiving more attention in the eLearning industry today.
Our approach starts with a philosophy that "a picture is worth a thousand words", featuring user interface designs that help people to understand content visually. Concepts are represented through compelling images, animations, simulations and games. For learners with lower bandwidth connections, we've developed techniques that deliver this high-quality content rapidly, minimizing "wait time".
If you're still developing your eLearning strategy, we can assist you in formulating your requirements and evaluating technology options.
Our total dedication to customer service means we listen to you, to develop material that meets your objectives. Our unique, engaging learning offerings include those developed for Fortune 500 companies like Sprint and Pharmacia, and the award-winning Web site of bigchalk, The Education Network.
ConferenceShow, Inc. expands your sales force. By targeting your best prospects and recruiting them to participate in marketing programs, their acceptance is an automatic indication of interest. Because you get a specified amount of time with their undivided attention, and because you can have few or many participants involved at one time, you rapidly present a consistent message to a broad prospect base.
The use of ConferenceShow and videoconferencing is not only effective, but more productive than the reliance exclusively on personal sales calls at the introductory level. ConferenceShow and/or videoconferencing do not replace your sales force, but they do make it more effective.
Your sales staff can spend their time negotiating, answering specific questions, drawing up proposals and closing. If the old adage is true: 80% of sales are made after the fifth call and 80% of sales people stop calling before the fifth call, doesn't it make sense to bring your sales people into the equation at the place and time when they can do the most good?
ConferenceShow works with you to develop your presentation, recruit participants and give feedback from specific program participants that
Distance learning has long been a primary use of technology. Now with desktop, Internet-based ConferenceShow and videoconferencing programs, participants don't have to leave their desks or local geographic.
To determine the best methodology, there are some of the questions to ask yourself:
Is there benefit in seeing each other?
If responses are needed, do they:
ConferenceShow, Inc. has options for most situations whether permanent or ad hoc. You don't need to be concerned that you are not set up for a program, that you have not done a program this way before, or that you don't know where to begin or have the staff to handle the job. ConferenceShow, Inc. is an enabler. You work with us to identify what best meets your criteria and your budget.
Whenever you need to get information out to the press, or to others who feel they have a stake in your business - investors, employees, unions, suppliers, customers, agencies - you need to get a consistent message out fast. In this situation, the medium may be the message.
Those with whom you want to communicate need to feel important. With the old fashion press release they don't. The personal phone call is quick but limiting. Personal visits are expensive and time consuming.
By using multimedia conferencing, you can invite groups to see and/or hear you deliver the message. It is a great medium for the masses, yet individual participants have the opportunity to ask questions. Everyone gets the message at the same time, delivered the same way.
When you have a message you want to get out fast and consistently, think of ConferenceShow, Internet conferencing. Most business people that you want to have access to a telephone and the Internet. By sending e-mail, faxes or even making phone calls, you can invite participants to attend a ConferenceShow. Participants dial into an 800 number with their phone and access a website with their Internet browser to hear and see your message.
Solutions? ConferenceShow has solutions when you need to communicate quickly, consistently and powerfully.
Remember, seeing is believing!
eLearning
Sales & Marketing
Speaker Programs
Peer Influence
Advisory Boards
Research
Training & Education
Press & Stakeholder Relations
We know that all eLearning content is not created equal. We work with clients to develop dynamic, interactive on-line learning experiences that keep learners awake and help them learn more.
Training & Education
Is my program primarily one-way, or is it interactive?
If interactive, is verbal response adequate, or do we need visual or graphic responses?
Is the group going to be together or in disparate locations?
How technology oriented is my audience?
Peer Influence Selling is a powerful selling technique that uses group dynamics and word-of-mouth persuasion to influence the buying behavior of your customers. Through peer influence selling, your current customers convince prospects of the value of your product. These advocate endorsements generated from peer influence programs add credibility to your message.
ConferenceShow evolved from a company that was one of the largest developers of peer influence teleconferences for the pharmaceutical industry.
Focus groups are a proven forum for gathering qualitative information. However, they are expensive to conduct and limit participants to those from a local area unless huge sums are expended for travel. Ongoing focus group research often becomes an expensive traveling road show. Management that needs to see the interaction take place frequently does not see it.